![]() This was crucial for their early success as a casual Facebook scroller didn’t have to watch 5- to 10-minute videos. Lately, BuzzFeed Tasty has delved into longer duration videos, but the initial videos were shorter than 60 seconds or as they liked to call them snack-sized videos.Let’s look at the key five factors that helped BuzzFeed make Tasty successful: BuzzFeed leveraged video marketing to build Tasty. The early success of Tasty led to an independent official website Opens a new window, which is a separate entity from BuzzFeed Food. BuzzFeed Tasty’s Social Media StrategyĪs of February 2020, Tasty’s official Facebook page Opens a new window has over 97 million page likes, 17.5 million YouTube Opens a new window subscribers, 36.3 million followers on Instagram Opens a new window, and 1.1 million Twitter Opens a new window followers. MarTech Advisor spoke to Jessica Jardine (Executive Director, Media Brands at BuzzFeed) Opens a new window to learn more about Tasty’s success and understand how other brands can implement the lessons in their businesses. In this article, we’ll look at how BuzzFeed’s Tasty took over the internet, one bite-sized recipe at a time. Image source: BuzzFeed Opens a new windowīuzzFeed’s Tasty Has Ventured Into Other Aspects of Monetization Over the Years Tasty has successfully experimented with e-commerce, branded partnerships, integrated affiliate, and other advertising opportunities to make it a successful revenue-generation division for BuzzFeed. ![]() The reason, according to Frank Cooper III (Ex-CMO at BuzzFeed) Opens a new window, is because Tasty focused on food recipes that reminded people of their childhood, comfort food, or certain experiences. Let’s understand how BuzzFeed’s Tasty did it!īuzzFeed launched Tasty in July 2015 and it quickly became a viral sensation. Today, Tasty is one of BuzzFeed’s main revenue generation properties. ![]() The popularity of the page shot up, and in 2017, it had become the number one publisher on Facebook. The page posted bite-sized videos of comfort food recipes. BuzzFeed launched a Facebook exclusive page titled Tasty in July 2015.
0 Comments
Leave a Reply. |